D
H
M
S
Offer
Provide additional details about the offer you're running
FLASHSALE
Founded in the late 1960s, Erewhon has emerged as a pioneer in the realm of health food. What started as a humble local grocery store has since blossomed into a tight-knit community of individuals united by their shared passion for pure products that nurture both the well-being of people and our planet. Boasting a presence in nine highly sought-after LA neighborhoods, Erewhon has transcended the boundaries of a conventional grocery store. The grocer’s power lies in the meticulously curated selection of goods that cater to the discerning tastes of health-conscious individuals. Fueling the grocer’s rise to cult status is its unwavering commitment to luxury branding, punctuated by celebrity endorsements. Erewhon has masterfully transformed its image, shedding the outdated stereotype of a hippie health food store and embracing the world of high-end living. It has become an emblem of a lifestyle desired by many.
Drawing parallels with the transformative impact of the GOOP phenomenon, Erewhon allows the average consumer to immerse themselves in a world of indulgence and exclusivity. By intertwining luxury branding with approachable accessibility, Erewhon’s brand strategy that understands an aspirational consumer lifestyle, consistently offering food and a product mix, with the highest standards and quality as well as the best curated selection of new brands. But what is most impressive is the Smoothie culture they have created with their collaboration strategy, with limited drops of aesthetically pleasing healthy drinks. Collaborations include Halley Bieber, Arrae, and Summer Fridays.
The secret to the smoothie success and virility has been 2-fold, not only was a new product category created, but these limited edition drops have tapped into new audiences.
What we can learn for Erewhon smoothie success:
- Align with noteworthy popular founder, creator or brand
- Create a flavor profile that’s both delicious and Instagram ready
- Make it an an luxury experience: highest quality most desirable brands, high price point for the product
- Think socially and digitally, hit your target audience who might not be familiar with your brand
Shop Erewhon’s Bestselling Products
Source: The Cut, Erewhon Market Featured Images: Jake Gyllenhaal, Kaia Gerber, Hailey Bieber, Shay Mitchell
MADE Trends is a Fashion Trend Forecasting Consulting group with a focus on Trend Analysis and Future Predictions to learn more about our Trend Reports and, Trend Forecasting Services please link here.