The New West: Apparel Edit

Shop The Mood

Key Colors and Fabrications

The lines are blurring between music genres, and the influence of country music is taking over pop culture. A-list artists like Beyoncé and Post Malone are embracing Western-inspired aesthetics in their music and fashion choices. This cultural crossover, coupled with the surging popularity of country music festivals like Stagecoach, signifies a growing consumer appetite for Western apparel.

Western-inspired clothing offers a range of possibilities, from classic staples like cowboy hats and belts to timeless denim and suede jackets. Dresses can be reimagined with a country twist by pairing flowy gingham with statement cowboy boots. For a more subtle approach, double denim is a great option, particularly in baggier fits with layers to achieve a cool-girl aesthetic. Leather and suede are other easy ways to incorporate the trend. Denim remains a core element, further fueled by Beyoncé's song "Levii’s Jeans" featuring Post Malone. Expect strong denim sales alongside a rise in Western-inspired graphic tees and other basics. 

Shop the Trend