The Hamptons are officially in its high season, kicking off with Memorial Day weekend last month! This iconic American escape remains a hallmark of the quintessential luxury summer even as Europeanvacations rise in popularity. While luxury brands are busy setting up pop-ups across Europe, the Hamptons haven't been forgotten. Here's a peek at what's fresh for summer 2024 in the Hamptons:
The Row (Amagansett): Luxury fashion brand opens a new boutique at 216 Main Street in Amagansett.
Prada (East Hampton): Unveils a refreshed boutique and new summer collection on 2 Newton Lane.
Khaite (East Hampton): New York brand favored by celebrities like Kendall Jenner debuts a pop-up shop offering sophisticated clothing. 47 Newtown Lane, East Hampton.
Gucci (East Hampton): The luxury brand refreshes its store with a coastal theme, featuring ocean-inspired floors and stylish beachwear. 17 Newtown Lane East Hampton.
Staud & Staud Sea (East Hampton): Celebrity-favorite LA brand Staud opens alongside its first-ever swimsuit store Staud Sea, offering colorful swimwear and resortwear. 66 Newtown Lane & 23 Newtown Lane, East Hampton.
Veronica Beard (East Hampton): American sportswear brand opens on 66 Newtown Lane, offering breezy versions of their popular blazers in a floral-designed store.
Sunshine (East Hampton): Heidi Humes' beloved beach essentials boutique moves to a new location at 98 Newtown Lane.
Me + Em (East Hampton): The British brand known for its stylish dresses bows on Memorial Day, offering its first swimwear collection. 7 Newtown Lane, East Hampton.
Grey/Ven (East Hampton): The California brand opens its East Coast flagship, featuring cool vegan-leather skirts and jackets in monochromatic colors. 53 The Circle, East Hampton.
Mytheresa (East Hampton): This luxury brand, in collaboration with Flamingo Estate and Porsche, is hosting "Summer Railroad Racetrack', an immersive, luxury-curated pop-up with fashion, organic essentials and expensive cars. 9 Railroad Ave, East Hampton.
TWP (Sag Harbor): Cult American sportswear brand TWP opens its first store outside NYC, bringing its trendy "Next Ex" cropped shirts to the East End. 155 East End, Sag Harbor.
Love Binetti (Sag Harbor): This new store features gloriously patterned silk caftans from designer Diego Binetti. 17 Washington St, Sag Harbor.
Dôen (Sag Harbor): California brand known for flowy dresses and florals opens a store designed to blend a Laurel Canyon aesthetic with a beachy vibe. 11 Madison St, Sag Harbor.
Matriark Summer Pop-Up (Sag Harbor): This women- and LGBTQI+-owned brand collective offers a diverse shopping experience until September 20th. 133 Main Street, Sag Harbor.
Road to Nowhere (Sag Harbor):This sustainable clothing brand expands with a second location, offering relaxed trousers, linen shirts, and denim jackets. 42 Main St, Sag Harbor.
Southern Tide (Sag Harbor): This lifestyle brand offers a selection of cute pickleball dresses, polos, swimwear, and more. 127 Main Street, Sag Harbor.
Sail to Sable Cabana (Westhampton): This preppy shop offers brightly printed tunics, dresses, and accessories. 77 Main St, Westhampton Beach.
Fayette Collective Pop-Up (Water Mill): The Greenwich rug company partners with Current Home for a summer event series featuring furniture, gifts, and more. 710 Montauk Hwy, Water Mill.
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