Fashion’s Sustainable CTA: Scale Up for Global Impact

The fashion industry has a critical role to play in global sustainability, but fragmented efforts and a complex landscape are hindering progress. Cara Smyth, an expert in retail sustainability, argues that the industry needs to move beyond isolated pilot programs and collaborate on scalable solutions. Simplifying sustainability goals and integrating them into core business strategies is key to gaining buy-in from leadership. This approach, along with tools like Accenture's sustainability playbook, can help businesses identify areas for improvement across the entire value chain. Ultimately, Smyth believes that sustainability and business success are not at odds, but rather a "perfect love match" that can lead to a more resilient and profitable fashion industry.

Source: WWD