Summer Styles: Gingham

Gingham is topping Google Trends as search interest in the pattern is at an all time high in the US. This ties into the ongoing cottagecore and #girlhood aesthetics, with a sweet and nostalgic vibe. Look for gingham in matching sets, featuring everything from breezy dresses and skirts to playful shorts and shirts. Beyond the classic blue and white, gingham is popular in fresh colors and even textured variations like smocking and seersucker.

Shop Our Picks

MADE Trends is a Fashion Trend Forecasting Consulting group with a focus on Trend Analysis and Future Predictions. Uncover winning strategies with data-driven trend forecasting & consumer insights. Explore shoppable trends & industry news.