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Gingham, bubble skirts, bodycon dresses, sundresses, boat shoes, and mesh flats – these are the trending summer fashion searches according to Google Trends. Below we've curated edits for each of the rising trends. Shop our edits and view the Google Trends data to take a closer look at what people are searching for:
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Bodycon vs. Sundresses: While "bodycon" searches remain steady, there's a surge in interest for "sundresses". This suggests a potential move away from body-hugging styles and towards looser, flowy dresses perfect for hot summer days. Historically, sundresses were the summer favorite until 2013 when bodycons took over. The return of the sundress can likely be attributed to a combination of factors, including consumer preferences for comfort in warmer weather, the influence of trends like #girlhood and cottagecore, and a general desire for more relaxed silhouettes.
Skirts: Bubble skirts and skorts are making a major comeback, fueled by the ongoing 80s revival. Since first reappearing in 2023 collections, bubble hems have seen more widespread adoption in 2024 with searches at an all time high in the US.
Prints: Gingham is the ultimate summer staple this year! Search interest is at an all-time high in the US, with people looking for everything from gingham two-piece sets and swimsuits to tablecloths and pillowcases.
Footwear: Mesh flats, a spin off of the balletcore trend, continue their reign this summer. Vogue dubbed them the "hottest shoe of spring," and searches for the term are at an all-time high, particularly in metro areas. Interestingly, Bowling Green, Kentucky leads the pack, followed by fashion hubs NYC and LA. Alaïa's mesh flats have been an "it" girl staple since their release, and the style is now seeing wider adoption with many brands offering their own versions.
MADE Trends is a Fashion Trend Forecasting agency with a focus on Trend Analysis and Future Predictions. Uncover winning strategies with data-driven trend forecasting & consumer insights. Explore shoppable trends & industry news.