Consumer sports
3 min read

The Gorp-effect


2 min read
Sports & Fashion: Game, Set, Match

In a seismic shift within the retail landscape, luxury brands are strategically delving into the realm of sports sponsorship, signaling...

6 min read
Luxury: sports, China, and diversification - key influencer marketing strategies

In its quest for growth, the luxury industry is increasingly turning to influencer marketing to engage with discerning yet ever-changing...

2 min read
Meet the Millionaires Shopping at T.J. Maxx and Marshalls

Read by 37K. Discount chains like T.J. Maxx and Marshalls are experiencing a boom, and not just from budget-conscious shoppers....

3 min read
Generational Shifts

A seismic shift in consumer practices and behaviors is underway, marked by distinct generational characteristics that redefine the marketplace and...

2 min read
Consumerism: The Essentials & Consumption

As inflation continues to impact economies worldwide, consumers are becoming more discerning when it comes to their fashion choices. With...

1 min read
9 Sporty & Rich Favorites

Sporty & Rich is a lifestyle brand renowned for its distinctive fusion of athletic aesthetics and high-end fashion, offering a...

3 min read
Sporty & Rich: Goop 2.0?

Founded by Emily Oberg, Sporty & Rich has become a brand known for a unique blend of sporty aesthetics and...

2 min read
Revisit Childhood with 'Newstalgia'

In today's world, where the responsibilities of adulthood can sometimes feel overwhelming, consumers are increasingly seeking to reconnect with the...

2 min read
The 90's Supermodel Effect

The 90s supermodels, revered as icons of style and grace, continue to inspire generations with their iconic looks.  The Supers,...

2 min read
Treating Yourself to Luxury Sleep

Luxury sleepwear is taking center stage, captivating consumers with its combination of lavishness and comfort. Designers and upscale brands are...