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Consumers are balancing the line between fast fashion and quiet luxury. A recent survey by Radial found that shoppers are increasingly comfortable purchasing from both categories, driven by a desire for quality, value, and timeless style. Quiet luxury is becoming more popular with nearly 60% of respondents familiar with the term. While high-quality materials and timeless styles are the top factors influencing quiet luxury purchases, sustainability is also a growing concern for many.
On the other hand, fast fashion remains appealing for its convenience, affordability, and trend-driven options. This is particularly true for Gen Z shoppers who value these aspects alongside sustainability. The survey reveals that wardrobes tend to be a mix of both styles, with the average consumer having a higher percentage of quiet luxury items (69%) compared to fast fashion (31%). This suggests a trend towards more staple pieces while still maintaining some room for trendy finds. Overall, consumers report high satisfaction with both types of purchases, highlighting the idea that these consumers are valuing staple luxury pieces to dress up or down with pieces from brands like Zara, H&M, and Shein.
Source: WWD
MADE Trends is a Fashion Trend Forecasting agency with a focus on Trend Analysis and Future Predictions. Uncover winning strategies with data-driven trend forecasting & consumer insights. Explore shoppable trends & industry news.
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