D
H
M
S
Offer
Provide additional details about the offer you're running
FLASHSALE
Sound the alarm for Y2K fans everywhere: Juicy Couture and Madhappy have teamed up for a limited-edition apparel collection capturing classic Los Angeles style for a brand new generation.
The 15-piece collection — which includes early-aughts staples such as velour and fleece zip-ups, hoodies, track pants, sweatpants, baby tees, long-sleeve baseball tees and trucker hats — fuses Juicy Couture's nostalgic charm with Madhappy's hand-stitch details. Fans won't have to wait long to get their hands on the collaboration as it launches on Thursday, Jan. 9 at 9 a.m. PT (12 p.m. ET) exclusively on madhappy.com and in its retail locations.
"Juicy Couture is an iconic brand. We experienced its rise to fame first-hand growing up in Los Angeles," Noah Raf, Madhappy co-founder, said in a statement. "It's been a privilege to work on this collection and inject Madhappy's point of view into Juicy's world."
The two L.A.-based brands also tapped a familiar Angeleno for their campaign set against the Malibu coastline: Olivia Jade Giannulli (best known as Olivia Jade) stars as the face of the collection, photographed by Yasmine Diba and styled by Ali Fribourg.
The 25-year-old model is staging a comeback of sorts following her 2019 college admissions scandal where her mother, actor Lori Loughlin, admitted to paying $500,000 to get her two daughters (Jade and Isabella Rose Giannulli) into the University of Southern California under false pretenses, and later served two months in jail in 2020. At the time, Jade was a successful beauty vlogger with a Sephora collaboration under her belt. She has since remained active on social media in recent years for her audience of 1.2 million Instagram followers and 1.8 million YouTube subscribers.
Jade appears to be falling back into favor among fashion and beauty brands seeking a buzzy name to promote their products. She did star in Steve Madden's "The Perfect Pair" campaign alongside Loughlin in 2023, and has seemed to gradually pick up an increasing number of brand collaborations and deals since then, as evidenced by her social media. Perhaps a bright pink Juicy Couture tracksuit is all the fuel Jade needs to fully propel her back into the fashion and beauty industries' good graces.
Source: Fashionista
Related posts
2 min read
How to Navigate Gen Z’s Economic Nihilism
Gen Z is coming of age in an era defined by instability. They have grown up through pandemics, recessions, climate...
1 min read
The Forgotten Generation That’s Anything But
Generation X has long been overshadowed by millennials and Gen Z, yet they quietly hold immense buying power. A a...
2 min read
Everything Millennial Is Cool Again
Millennial trends are experiencing a vibrant revival as Gen Z and Generation Alpha reinterpret the cultural markers of the early...
Legacy teen brands like Hollister, American Eagle, and PacSun are experiencing a surprising revival, fueled by Gen Z’s fascination with...
2 min read
Trend Fatigue Has Set In
Social media’s firehose of microtrends has left many Gen Zers feeling exhausted, anxious, and disoriented as “it” items cycle faster...
2 min read
Riding the Silver Tsunami
For decades, baby boomers have been the backbone of the American workforce and economy. Now, as 73 million of them...
3 min read
Fashion’s Biggest Super Bowl Ever
Pre-Game Runway Shows and Red Carpets The Super Bowl has become a prime platform for fashion brands, and this year's...
3 min read
The ‘Sephora Kids’ Aren’t Going Anywhere
"Sephora kids," tweens with a penchant for high-end skincare and makeup, have become a familiar sight in cosmetics stores. Driven...
Alo Yoga is pioneering a wellness-focused approach within the high-energy gaming world of Roblox. Since its 2022 launch, Alo Sanctuary...
The pursuit of longevity has transcended mere wellness trend status, becoming a major investment opportunity. Switzerland's Clinique La Prairie, a...
3 min read
The Future of Online Resale Is Offline
The online luxury resale market, pioneered by companies like Fashionphile, is increasingly embracing physical retail. Fashionphile, founded in 1999, initially...
3 min read
Designing Fashion In The AI Era
Enhancing Creativity and Streamlining Workflows Artificial intelligence is rapidly transforming the fashion industry, particularly in design. While AI's impact on...
The rise of hotel-branded merchandise has transcended mere souvenir status, evolving into a coveted symbol of belonging and a subtle...
From the halftime show to the commercials, the Super Bowl is a cultural event that transcends the sport itself. This...
In the wake of devastating wildfires across Los Angeles, fashion and beauty brands are stepping up to provide relief to...
3 min read
What Comes After TikTok’s Wild Weekend
The Weekend of Whiplash This weekend, creators and influencers experienced a whirlwind of emotions as the long-anticipated TikTok ban in...
Luxury on a Budget: Walmart Enters Resale Market Walmart, the retail giant known for its everyday low prices, is making...
As the potential ban of TikTok in the US looms, social media platforms are scrambling to capture the massive user...
Target Corp. delivered a strong performance during the holiday season, exceeding expectations with stronger-than-anticipated revenue growth in November and December....
3 min read
Luxury Marketing is Taking on Gaming
Manolo Blahnik, the iconic footwear brand, is making a bold move into the metaverse with a new partnership with Drest,...
TikTok's recent temporary ban in the US sent shockwaves through the social media landscape, creating an unexpected opening for competitors...
How the Fashion and Beauty Industries are Responding to the Los Angeles Fires As devastating wildfires ravage Los Angeles, the...
6 min read
The Decline and Fall of the Viral Microtrend
From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way...
The fashion industry grappled last year with the pervasive influence of the algorithm, the data-driven engine powering online recommendations. While...
While a post-pandemic world promised a return to normalcy, stress levels have instead surged. This has fueled a burgeoning wellness...
2 min read
How to Keep the Gen-Z Fragrance Boom Going
Gen-Z has revolutionized the beauty industry, from acne stickers to faux freckles. Fragrance, however, has felt their impact most acutely....
4 min read
Tick-Tock: The Return of the Non-Smart Watch
First he ditched the grey hoodie. Then he grew out his curls. Now Mark Zuckerberg is shifting the styling focus...
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented...
Repeating outfits: in. People pleasing: out. Paying with cash: in. Photo dumps: out. A quick trawl through social media and...
Consumers are balancing the line between fast fashion and quiet luxury. A recent survey by Radial found that shoppers are...
TikTok Shop, the video app's e-commerce platform, has rapidly emerged as a viable alternative to Amazon for retailers. The platform's...
Heading into holidays some expect to disappoint, Wall Street investors like Goldman Sachs are using new ways to monitor shoppers'...
Black Friday and the initial days of the Cyber Five shopping period proved to be a significant driver of holiday...
Green Friday, a sustainable alternative to Black Friday, is gaining momentum as consumers become increasingly aware of the environmental and...
Amazon's recent launch of Amazon Haul, a storefront exclusively dedicated to ultra-low-priced products, is a strategic move that taps into...
Nearly five months after the height of “Brat” summer, Charli XCX’s selling power has hardly waned. Charli XCX's enduring popularity,...
While Gen Z and Millennials are gearing up to splurge on holiday shopping, Baby Boomers are taking a more conservative...
1 min read
How Brands Can Beat the E-Commerce Slowdown
While e-commerce has seen significant growth in recent years, consumer attitudes towards the channel are evolving. Instead of the projected...