Market olympics sports youth
1 min read
Pacsun launches Team USA streetwear collection

Pacsun unveils its latest Team USA Collection in anticipation of the Paris Olympic and Paralympic Games. Launching June 20th with...

News olympics sports
2 min read
The Economic Impact of the Paris Olympics

The economic impact of the Paris 2024 Olympic and Paralympic Games in the Île-de-France region is estimated at between €6.7...

Market olympics sports
2 min read
How Smaller Brands are Scoring Big with Olympic Uniforms

Beyond the usual giants like Nike and Ralph Lauren, the Olympics are welcoming a fresh wave of uniform designers: smaller,...

News olympics sports
4 min read
Shoemakers look to Olympics for a runaway success

A lot is riding on this Summer’s Olympic Games in Paris for global sportswear brands that desperately need a catalyst...

News olympics sports
2 min read
Nike Bosses Plan 'Biggest' Olympics Spend as Marketing Ramps Up

​Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear...