Offer
Provide additional details about the offer you're running
Provide additional details about the offer you're running
Provide additional details about the offer you're running
Some people are buying actual kids’ shirts, but this time, that relic of ’90s and Y2K fashion is available in many more sizes.
Lauren Caruso had never really bought into the idea of dressing for one’s body type. “It’s incredibly limiting,” she said, adding that the concept is really just code for wanting “to look thinner or taller or attempt to reinforce other Eurocentric beauty standards.”
But as a 36-year-old who says she is 5’2” “if I stretch,” she makes one exception: baby tees.
Ms. Caruso, a freelance writer and brand consultant in Los Angeles, finds the shirt style ideal for her petite frame. “The trend is practically tailor-made for me,” she said. “Most baby tees hit me just near my belly button, which gives me more flexibility to wear it with something high-waisted.”
In September, the actress Jemima Kirke took to Instagram to share her “important T-shirt resource,” as she announced in the caption: the Swedish children’s brand Mini Rodini. In the 45-second reel, Ms. Kirke slips into a snug shirt featuring a cartoon man hoisting cartoon weights. The shirt size? 9-11 years. Her age? 39.
Baby tees — those ultra-fitted, sometimes cap-sleeved, sometimes cropped shirts — are back. And though women like Ms. Caruso or Ms. Kirke (not to mention crop-top aficionados like Kendall Jenner, Hailey Bieber and Bella Hadid) may be slender enough to wear an actual child’s shirt, there now exist many more options to span generations and body types.



"Sephora kids," tweens with a penchant for high-end skincare and makeup, have become a familiar sight in cosmetics stores. Driven...
Alo Yoga is pioneering a wellness-focused approach within the high-energy gaming world of Roblox. Since its 2022 launch, Alo Sanctuary...
From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way...
While a post-pandemic world promised a return to normalcy, stress levels have instead surged. This has fueled a burgeoning wellness...
Gen-Z has revolutionized the beauty industry, from acne stickers to faux freckles. Fragrance, however, has felt their impact most acutely....
To effectively capture the attention of Gen Z shoppers, gift guides should be visually appealing, trend-forward, and filled with relatable...
While Gen Z and Millennials are gearing up to splurge on holiday shopping, Baby Boomers are taking a more conservative...
Sign up free for updates on market, culture, and product insights.