TikTok Users Try ‘Underconsumption Core’ to Cut Costs

TikTok users are increasingly rejecting the influencer-driven culture of opulence and excess. Meghan Pexton, a 24-year-old graphic designer, voiced her exasperation with the constant stream of high-end lifestyle content that floods her feed. From luxury workout outfits to extravagant vacations, the relentless showcase of aspirational living prompted her to question the authenticity of these portrayals. Pexton’s frustration highlights a growing trend towards “underconsumption core,” where the emphasis shifts from luxury to simplicity and practicality.

This movement reflects a broader desire to move away from influencer culture’s focus on materialism. As economic concerns and sustainability become more pressing, many are embracing a more grounded approach. Instead of curating idealized lives with endless new purchases, TikTok users are spotlighting minimalism, secondhand finds, and practical living. This trend underscores a new appreciation for authenticity and responsible consumption, offering a refreshing contrast to the relentless pursuit of luxury that has long dominated social media.

Reference: NYT