Fall key items Trends youth youth key item
1 min read

Cozy and Cool: Sweats for School


3 min read
The ‘Sephora Kids’ Aren’t Going Anywhere

"Sephora kids," tweens with a penchant for high-end skincare and makeup, have become a familiar sight in cosmetics stores. Driven...

3 min read
How Brands Are Using Roblox To Get Gen Z Into Stores

Alo Yoga is pioneering a wellness-focused approach within the high-energy gaming world of Roblox. Since its 2022 launch, Alo Sanctuary...

4 min read
9 Essential Tools for Trend Forecasting

How To Identify Trends Before They Go Viral Microtrends have the power to shape industries and consumer behaviors—but only for...

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Everything Elevated: 2025 is Extra

As we step into 2025, the world of fashion, design, and consumer culture is embracing an era of elevation. This...

5 min read
The Ultimate Guide to Trend Research

In today’s fast-paced world, understanding and anticipating trends is crucial for businesses to stay competitive. Whether you're in fashion, consumer...

6 min read
The Decline and Fall of the Viral Microtrend

From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way...

3 min read
Cortisol: The New Wellness Buzzword for a Stressed-Out Gen Z

While a post-pandemic world promised a return to normalcy, stress levels have instead surged. This has fueled a burgeoning wellness...

2 min read
How to Keep the Gen-Z Fragrance Boom Going

Gen-Z has revolutionized the beauty industry, from acne stickers to faux freckles. Fragrance, however, has felt their impact most acutely....

3 min read
What is Internet Speak? Examples and Its Impact on Social Media Trends

Internet speak is more than just a quirky way of communicating—it’s a driving force behind today’s social media trends and...

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The Baby Tee, a Y2K Relic, Is Making a Comeback

Some people are buying actual kids’ shirts, but this time, that relic of ’90s and Y2K fashion is available in...

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Slay the Holidays: A Gen Z Marketing Playbook

To effectively capture the attention of Gen Z shoppers, gift guides should be visually appealing, trend-forward, and filled with relatable...

2 min read
Gen Z, Millennials To Spend 3x As Much as Baby Boomers This Holiday Season

While Gen Z and Millennials are gearing up to splurge on holiday shopping, Baby Boomers are taking a more conservative...