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This summer, Pinterest predicts a season full of bold statements and embracing individuality. Their data, based on billions of searches from over 480 million users, indicates a move towards maximalist self-expression across fashion, beauty, and home decor.
Fashion continues to lean into maximalism. Searches for "Y3K outfits" skyrocketed by 6,030%, indicating a return of "retro-futuristic fashion" with "silver sneakers", "lime green accents", and a generally more daring aesthetic. Alongside this futuristic vibe, a rocker-chic resurgence is evident with a 5,550% increase in searches for "alt baddie" and a 1,050% increase for "rock and roll outfit." Leather wear is also back in style with a 470% search increase.
Maximalism isn't all about loud colors and bold statements. A more nuanced "tomboy femme" style is gaining traction with a 3,900% search increase. This trend embraces baggier silhouettes with searches for "baggy outfit ideas" up 290% and "oversize jerseys" up 175%. Green cargos are also a hot item with a 320% search increase.
Jewelry follows suit with maximalist pieces taking center stage. Searches for "chunky gold jewelry" are up 700% while "maximalist jewelry" and "eclectic jewelry" have both increased by over 3,400%.
When it comes to beauty, nostalgia reigns supreme. The 90s and 2000s are back in a big way with a 270% increase in searches for "90s makeup look" and a whopping 580% increase for "2000s makeup." Hairstyles are following suit with a massive 8,200% increase for "razer cut bob" and eye-catching increases for "2000s chunky highlights" (5,400%) and "calico hair" (6,500%). Italian influences are also making a splash with a 220% increase for "Italian makeup" and a dramatic 1,100% increase for "Italian bob."
Home decor is all about creating a joyful and whimsical space. Searches for "dopamine decor" are up 280%, with users seeking to create a space that sparks happiness. whimsical touches are all the rage with a 4,690% increase for "whimsical decor" and a surprising 2,605% increase for "grandma core bedroom." It seems like cozy comfort is in high demand.
Nancy Meyers' signature style is also inspiring home decor choices. Searches for "Nancy Meyers living room" are up a staggering 2,090% with similar increases for "Nancy Meyers homes" (2,055%) and "Nancy Meyers bedroom" (1,505%). People seem to be craving the warm and inviting aesthetic Meyers' films are known for.
Finally, Pinterest users are bringing the party home. Searches for "dinner party" have exploded by 6,000%, with themed gatherings gaining traction as well. Searches for "themed dinner party" are up 44% while "Bridgerton tea party" has seen a massive 430% increase in searches.
Source: WWD
MADE Trends is a Fashion Trend Forecasting agency with a focus on Trend Analysis and Future Predictions. Uncover winning strategies with data-driven trend forecasting & consumer insights. Explore shoppable trends & industry news.