Beauty retailer Ulta Beauty has partnered with gamified loyalty program company Hang to pilot a new gamified loyalty program called...

H&M's new CEO is shaking things up with a dual focus on profitability and brand image. This makeover tackles lagging...

On, the Zurich-based running sneaker brand reported net sales of CHF 508.2 million ($560.9 million) for the quarter ended March...

Over the last year, Fullbeauty Brands has quietly been building a plus-size fashion empire. In early 2023, the 120-year-old company...

Angel Reese has landed her first fashion campaign. The basketball player, who was drafted by the Chicago Sky in the...

Beyond the usual giants like Nike and Ralph Lauren, the Olympics are welcoming a fresh wave of uniform designers: smaller,...

Forget fighting fakes, high-end brands should embrace the #dupe phenomenon! Social media is abuzz with Gen Z shoppers seeking affordable...

Kraft Heinz Co. is capitalizing on the ongoing Barbie craze by partnering with Mattel Inc. to introduce "Barbiecue" sauce, a...

The NBA stands as a titan of social media engagement in the sports world, outpacing its sister WNBA with a...

Affiliate marketing and influencer marketing are two key strategies to boost brands online presence and sales. In affiliate marketing, brands...

Companies like Temu and Shein are disrupting the e-commerce space, equipped with substantial advertising budgets and a dedication to providing...

In a seismic shift within the retail landscape, luxury brands are strategically delving into the realm of sports sponsorship, signaling...

Founded in the late 1960s, Erewhon has emerged as a pioneer in the realm of health food. What started as...

Founded by Emily Oberg, Sporty & Rich has become a brand known for a unique blend of sporty aesthetics and...