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FLASHSALE
Gen Z's rediscovery of Gilmore Girls has led to a surge in demand for the iconic Rory Gilmore sweater. Its cozy oversized fit, reminiscent of the 90s and early 2000s, reflects a broader nostalgia trend, making it a must-have for fall. TikTok users have been sharing their "Rory Gilmore sweater" finds from various retailers, including Amazon, where shoppers can find affordable dupes. The hashtag #rorygilmore has over 320,000 posts, showcasing various styling options for this must-have piece.
While the original sweater is cream-colored, its popularity has inspired versions in a range of fall hues, as well as pastels that align with the preppy trend. Some brands, like PacSun and Nili Lotan, are even labeling their versions the "Rory sweater", hoping to capitalize on the trend and attract shoppers searching for the perfect cozy knit.
https://www.tiktok.com/@savannah.chandler/video/7403774375348030762?is_from_webapp=1&sender_device=pc&web_id=7342623058228512286
https://www.tiktok.com/@juicyjrock/video/7262040685346458926?is_from_webapp=1&sender_device=pc&web_id=7342623058228512286
Shop The Rory Sweater
MADE Trends is a Fashion Trend Forecasting agency with a focus on Trend Analysis and Future Predictions. Uncover winning strategies with data-driven trend forecasting & consumer insights. Explore shoppable trends & industry news.
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