Map Your Market
Your customer’s spending doesn’t stay in your category.
You know your competition. But do you know who else your customer is choosing to spend with?
For a fashion brand, that might be a beauty product, a favorite café or a drink brand that has become part of their daily identity. These businesses may sell something entirely different, yet compete for the dollars your customer could be spending with you.
MADE looks beyond your direct competitors to explore the brands and experiences earning your customer’s spending, attention and loyalty. We examine what makes them compelling, the halo they create and what your business can learn from their success.
- Who competes for your customer’s spending beyond your category?
- What makes those brands feel relevant, desirable or worth paying for?
- How do their products, experiences, communities and associations build their appeal?
- What could those lessons mean for your product, positioning, partnerships or customer experience?
Your customer’s spending doesn’t stay in your category.
You know your competition. But do you know who else your customer is choosing to spend with?
For a fashion brand, that might be a beauty product, a favorite café or a drink brand that has become part of their daily identity. These businesses may sell something entirely different, yet compete for the dollars your customer could be spending with you.
MADE looks beyond your direct competitors to explore the brands and experiences earning your customer’s spending, attention and loyalty. We examine what makes them compelling, the halo they create and what your business can learn from their success.
- Who competes for your customer’s spending beyond your category?
- What makes those brands feel relevant, desirable or worth paying for?
- How do their products, experiences, communities and associations build their appeal?
- What could those lessons mean for your product, positioning, partnerships or customer experience?
Why Map Your Market?
MADE expands the competitive landscape beyond your category, examining the brands earning your customer’s spending and the businesses setting a standard you aspire to reach. We explore what creates their appeal, the halo surrounding them and what those lessons could mean for your brand’s direction.
An aspirational brand might be in a completely different category but represent the relevance, desirability or customer relationship you want to build.
That gives the offer three perspectives:
- Direct competition: Who offers your customer a similar product or service?
- Competition for spending: Who else earns the dollars your customer could spend with you?
- Aspirational direction: Which brands demonstrate where you want to go—and what can you learn from them?
