Trendology Sprint
One research pillar, one question, two weeks: a focused application of MADE's Trendology method that ends in a clear strategic recommendation.
For teams that need an evidence-based answer fast, without commissioning a full research program. You choose one pillar (Consumer Insights, Market Analysis, Product Intelligence or Strategy) and one specific question, such as "Is there demand for a premium line in our category?" or "What is driving Gen Z away from our brand?"
- Research applying Trendology (observation, research, hypothesis, testing and conclusion) to your question
- A 10–15-slide findings deck with a clear recommendation
- One 45-minute briefing call
- One round of clarifying questions after the briefing
Not included
A second question or pillar, primary quantitative research such as large surveys, or implementation support. The question is fixed at kickoff; a materially different question is a new Sprint.
10 business days from the kickoff call.
- Your question and the pillar it falls under, via the intake form
- A 30-minute kickoff call to lock the question
- One point of contact available for quick questions during the sprint
One research pillar, one question, two weeks: a focused application of MADE's Trendology method that ends in a clear strategic recommendation.
For teams that need an evidence-based answer fast, without commissioning a full research program. You choose one pillar (Consumer Insights, Market Analysis, Product Intelligence or Strategy) and one specific question, such as "Is there demand for a premium line in our category?" or "What is driving Gen Z away from our brand?"
- Research applying Trendology (observation, research, hypothesis, testing and conclusion) to your question
- A 10–15-slide findings deck with a clear recommendation
- One 45-minute briefing call
- One round of clarifying questions after the briefing
Not included
A second question or pillar, primary quantitative research such as large surveys, or implementation support. The question is fixed at kickoff; a materially different question is a new Sprint.
10 business days from the kickoff call.
- Your question and the pillar it falls under, via the intake form
- A 30-minute kickoff call to lock the question
- One point of contact available for quick questions during the sprint
FAQ
Choose the closest one; we'll confirm at kickoff.
Yes. Many clients run Sprints back to back or move to the Intelligence Subscription.
MADE's proprietary research process for turning raw intelligence into a clear strategic direction.
