commercial Fall Spring/Summer youth youth commercial
1 min read

TikTok's Viral Office Siren Trend

The "office siren" trend is taking over TikTok and Pinterest, redefining office attire with a touch of Y2K nostalgia. This trend features sharp dressing with a touch of unexpected flair, perfectly aligning with the rise of corp-core aesthetics. Think corp-core with a twist – corporate chic searches are up 950%, alongside a 870% surge for "geek chic." Power dressing is getting a modern makeover, with pinstriped pants searches jumping 135% and the vest and skirt combo rising a cool 160%. This trend echoes the dark academia aesthetic with a touch of confidence.

Scroll through our Pinterest board and shop the key items below.

Shop The Look

1. Vests

2. Mini Skirts

3. Bodycon Dress

4. Trousers

5. Button Down

6. Corsets

7. Accessories

Related posts

3 min read
The ‘Sephora Kids’ Aren’t Going Anywhere

"Sephora kids," tweens with a penchant for high-end skincare and makeup, have become a familiar sight in cosmetics stores. Driven...

Read more
3 min read
How Brands Are Using Roblox To Get Gen Z Into Stores

Alo Yoga is pioneering a wellness-focused approach within the high-energy gaming world of Roblox. Since its 2022 launch, Alo Sanctuary...

Read more
6 min read
The Decline and Fall of the Viral Microtrend

From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way...

Read more
3 min read
Cortisol: The New Wellness Buzzword for a Stressed-Out Gen Z

While a post-pandemic world promised a return to normalcy, stress levels have instead surged. This has fueled a burgeoning wellness...

Read more
2 min read
How to Keep the Gen-Z Fragrance Boom Going

Gen-Z has revolutionized the beauty industry, from acne stickers to faux freckles. Fragrance, however, has felt their impact most acutely....

Read more
2 min read
The Baby Tee, a Y2K Relic, Is Making a Comeback

Some people are buying actual kids’ shirts, but this time, that relic of ’90s and Y2K fashion is available in...

Read more
1 min read
Slay the Holidays: A Gen Z Marketing Playbook

To effectively capture the attention of Gen Z shoppers, gift guides should be visually appealing, trend-forward, and filled with relatable...

Read more
2 min read
Gen Z, Millennials To Spend 3x As Much as Baby Boomers This Holiday Season

While Gen Z and Millennials are gearing up to splurge on holiday shopping, Baby Boomers are taking a more conservative...

Read more
Back to the blog