News
1 min read
The Power of Price: TJX's Formula for Success

TJX has once again reported strong financial results for the quarter, driven by a combination of factors. The off-price retailer...

Fall Spring/Summer Trends youth youth commercial
1 min read
Shop the No Boundaries Relaunch

Facing rising competition and aiming to expand its customer base, Walmart relaunched its No Boundaries clothing line with Gen Z...

News
2 min read
Walmart's Winning Streak: Courting Value Consumers

Walmart's recent announcement of a raised sales guidance for the full year reflects the company's strong performance amidst economic uncertainty....

Fall key items Trends
2 min read
Shades of Success: Luxury's Sunglasses Battle

Sunglasses continue to be a hot commodity, but this summer saw a surge in popularity for luxury brands and strategic...

key items Spring/Summer Trends youth youth key item
1 min read
Boxers: Borrowed-from-the-Boys

Gen Z is taking a page from the Millennial playbook, transforming sleepwear into street style. Just as Millennials elevated matching...

Market
3 min read
How Miu Miu Became Fashion’s Biggest Success Story

Fashion week runways are often a parade of luxury and extravagance, but Miu Miu, the younger sister brand to Prada,...

Fall key items Trends youth youth key item
1 min read
The Best Back-to-School Footwear

Gen Z is embracing a nostalgic back-to-school style, with classic sneakers leading the trend. Popular choices include the iconic Air...

Market Trend Resource Guide Trends
3 min read
How to Navigate a World Full of Trends

In today’s fast-paced and ever-evolving world, keeping up with the latest trends is crucial for businesses to thrive. However, what...

News Spring/Summer Trend Resource Guide youth
1 min read
Did Micro-Trends Kill the Trend Cycle?

After a summer dominated by fleeting micro-trends driven by celebrities like Sophia Richie Grainge, Hailey Beiber, Margot Robbie and other...

Consumer Youth
1 min read
Beyond Babysitting, Teen's Lucrative New Side Hustles

Today, teenagers are redefining side hustles. Moving beyond traditional jobs like babysitting or lawn mowing, many Gen-Z is plunging into...

Market youth
2 min read
Are You an Affiliate, Influencer, or Both?

Social media has significantly shaped digital marketing, with affiliate marketing emerging as a key strategy that fosters innovative connections between...

Fall key items Trends youth youth key item
1 min read
The Rory Gilmore Sweater

Gen Z's rediscovery of Gilmore Girls has led to a surge in demand for the iconic Rory Gilmore sweater. Its...

Market
2 min read
Positioning vs Virality

Understanding the difference between positioning and virality is crucial for gaining lasting cultural significance and maximizing return on investments. Virality,...

Fall key items Trends youth youth key item
1 min read
The Best Backpacks for Back to School

As students gear up for the new academic year, backpacks are a must-have accessory. The North Face's durable backpacks are...