Consumer youth
8 min read
Less Social Media, More Social Clubs

Tara Meakins didn’t know anyone when she moved to Sydney. But after connecting with a local mom interested in running...

Consumer youth
2 min read
Younger Generations Facing Financial Struggle, More Than Millennials

Despite entering the workforce during a period of economic recovery, Gen Z appears to be facing steeper financial challenges than...

Consumer youth
2 min read
Teen Connoisseurs: A Nose for High-End Scents

Designer fragrances are experiencing a surge in popularity among younger customers mirroring a similar trend in the broader beauty industry....

key items Spring/Summer youth youth key item
1 min read
Trending Items: Sports Jerseys

Fashion is embracing genuine sportswear, with a touch of Y2K nostalgia. Oversized jerseys, borrowed from the boys in true tomboy...

Trends youth
3 min read
Pinterest's Top Style Trends for Summer

This summer, Pinterest predicts a season full of bold statements and embracing individuality. Their data, based on billions of searches...

Fall key items Spring/Summer youth youth key item
1 min read
Embrace the Y2K & Y3K Vibe with Silver Sneakers

Silver sneakers are experiencing an uptick in interest, adding a futuristic touch to outfits inspired by Y2K and Y3K aesthetics....

Fall key items Spring/Summer youth
1 min read
Leather Beyond the Jacket

The enduring popularity of leather is undeniable within the rocker chic aesthetic, as evidenced by Pinterest's 470% increase in searches...

commercial Fall Spring/Summer youth
1 min read
The Rocker Chic Trend Redefined

A bold and edgy rebellious spirit is taking hold in the fashion world, with the resurgence of rocker chic evident...

Consumer youth
2 min read
Gen Alpha Makes Tween Mall Brands Cool Again

A wave of nostalgia is sweeping the retail industry, with Limited Too, the iconic tween fashion brand of the 1990s...

banner Consumer youth
2 min read
Successfully Engaging Gen-Z on Social Media

A new report by Launchmetrics examines how fashion brands are adjusting their marketing strategies to target Gen-Z, a generation with...

Market olympics sports youth
1 min read
Pacsun launches Team USA streetwear collection

Pacsun unveils its latest Team USA Collection in anticipation of the Paris Olympic and Paralympic Games. Launching June 20th with...

Consumer Sustainability youth
2 min read
Homesteading Captures the "Less is More" Generation

True sustainability has moved beyond tote bags and oat milk lattes. Consumers, yearning for a simpler post-pandemic life and grappling...

Market youth
1 min read
Brands Partner Up for Mental Well-being

The rise of wellness as a cultural priority has perfectly coincided with Mental Health Awareness Month, creating an opportunity for...

Consumer Trend Resource Guide youth
1 min read
Gen-Z and Community Building- How Brands can get Ahead of Trends Like Tradwife and Indie Sleaze

Forget chasing fads – the key to brand success today lies in understanding the deeper human needs driving them. The...