D
H
M
S
Offer
Provide additional details about the offer you're running
FLASHSALE
Celine dives into luxury athleisure with a dedicated Pilates collection. The French brand offers logoed equipment like kettlebells, mats, and apparel, all designed with a focus on luxury and California-cool aesthetics. This isn't the first time Celine has ventured into unexpected lifestyle products – they've previously offered surfboards and perfume cases. However, the Pilates collection signifies a significant investment in the growing athleisure market. This collection serves as a status symbol to those seeking to elevate their workouts with designer pieces, blurring the lines between fashion and fitness. This trend of quiet luxury meets sports extends beyond Pilates, with a resurgence of interest in tennis, racing, sailing and other high-end athletic pursuits.
Source: Fashion Network
Related posts
In a strategic move to broaden its customer demographics and compete more directly with Amazon, Walmart is significantly elevating its...
1 min read
Why Milani Cosmetics Is Playing Sports
In a strategic move to elevate its brand image and reach a wider audience, Milani Cosmetics is launching its first-ever...
SKIMS strikes a chord with current cultural trends by selecting actress Nicola Coughlan (37) as the face of their new...
Fashion brand takeovers of luxury holiday destinations continue to be a key summertime marketing method and the latest is Balmain, which...
ShopMy, a rising influencer marketing platform, is challenging the dominance of LTK, the long-established leader in the space. This billion-dollar...
1 min read
Is Walmart the New Luxury Destination?
Unexpected luxury items like Khaite and Birkin bags were recently spotted for sale on Walmart's online marketplace, sparking conversation about...
1 min read
The Rise of Sportswear’s Disruptor Brands
The sportswear market is being disrupted by a new wave of challenger brands. These brands, like On, Hoka, and Salomon,...
New York's Fashion Act, a bill aiming to hold fashion companies accountable for their environmental impact, faces its final hurdle...
Pacsun unveils its latest Team USA Collection in anticipation of the Paris Olympic and Paralympic Games. Launching June 20th with...
Retail observers have long speculated about a link between Target and the online seller Bullseye Deals, known for offering Target-like...
2 min read
Formula One: Not so Quiet Luxury
The Monaco Grand Prix concluded this weekend, and with it a display of not so quiet luxury. Following the Cannes...
Primark is launching a summer refresh, unveiling a new brand identity and its biggest summer collection yet. Partnering with VCCP,...
How can we move from a design-make-sell model in fashion, to design-sell-make? Danish supply chain startup Rodinia Generation thinks it...