D
H
M
S
Offer
Provide additional details about the offer you're running
FLASHSALE
Hypebeast is bringing pre-loved luxe streetwear to Amazon.
The street-savvy company’s e-commerce business, HBX, is launching an HBX Archives shop on Amazon’s Luxury Stores platform in the U.S., bringing buzzy menswear, womenswear and accessories to the mix.
HBX Archives’ first collection includes pre-owned styles from what the pair described in a statement as “the pinnacle of luxury, craftmanship and streetwear allure.” Among the looks are:
- Maison Margiela’s Tabi boots.
- Undercover’S 85 black denim.
- Balenciaga NYC airbrush pullover hoodie.
- Vetements’ original metal hoodie.
- Proleta Re Art boro denim handmade by ex-Kapital designer Prot.
- Thom Browne’s doggie-inspired Hector bags.
“As a go-to destination for sourcing and distributing unique pre-owned pieces from the fashion and streetwear world, the collaboration is a complement to HBX,” said Huan Nguyen, chief revenue officer at Hypebeast Group. “It enables us to expand our offerings to ensure U.S. customers have access to an even greater selection of coveted styles.”
Amazon has been making plenty of inroads in fashion — adding Coach and Clinique to its platform over the past year — but many of its most fashionable looks are still coming by way of resale.
The company added designer looks from What Goes Around Comes Around to its Luxury Stores lineup in 2022 and styles from Hardly Ever Worn It to its European business in February.
It’s a connection that demonstrates Amazon’s continuing desire to build out it high-end business, even if many in the luxe set brands remain wary of the e-commerce giant.
Jenny Freshwater, who has led Amazon’s fashion since November as vice president of fashion and fitness, told WWD in an email: “Our customers continue to share their interest in luxury fashion, and we look forward to offering access to even more pre-owned, authentic luxury goods in our stores with the launch of HBX Archives. Luxury Stores at Amazon customers can shop new collections from designer brands such as Area, Rosie Assoulin and Altuzarra, as well as discover specially curated, archival fashion styles from sought-after brands in one convenient location.”
The connection also shows the enuring interest in streetwear.
“While trends in fashion are always evolving, we’ve seen that customers continue to look to streetwear for style inspiration,” Freshwater said. “It has been exciting to collaborate with Hypebeast and the HBX Archives team as they understand intuitively how to make streetwear styles relevant for every day, helping Amazon luxury customers find products they’ll love.”
Source: WWD
Related posts
2 min read
How to Navigate Gen Z’s Economic Nihilism
Gen Z is coming of age in an era defined by instability. They have grown up through pandemics, recessions, climate...
1 min read
The Forgotten Generation That’s Anything But
Generation X has long been overshadowed by millennials and Gen Z, yet they quietly hold immense buying power. A a...
2 min read
Everything Millennial Is Cool Again
Millennial trends are experiencing a vibrant revival as Gen Z and Generation Alpha reinterpret the cultural markers of the early...
Legacy teen brands like Hollister, American Eagle, and PacSun are experiencing a surprising revival, fueled by Gen Z’s fascination with...
2 min read
Trend Fatigue Has Set In
Social media’s firehose of microtrends has left many Gen Zers feeling exhausted, anxious, and disoriented as “it” items cycle faster...
2 min read
Riding the Silver Tsunami
For decades, baby boomers have been the backbone of the American workforce and economy. Now, as 73 million of them...
3 min read
Fashion’s Biggest Super Bowl Ever
Pre-Game Runway Shows and Red Carpets The Super Bowl has become a prime platform for fashion brands, and this year's...
3 min read
The ‘Sephora Kids’ Aren’t Going Anywhere
"Sephora kids," tweens with a penchant for high-end skincare and makeup, have become a familiar sight in cosmetics stores. Driven...
Alo Yoga is pioneering a wellness-focused approach within the high-energy gaming world of Roblox. Since its 2022 launch, Alo Sanctuary...
The pursuit of longevity has transcended mere wellness trend status, becoming a major investment opportunity. Switzerland's Clinique La Prairie, a...
3 min read
The Future of Online Resale Is Offline
The online luxury resale market, pioneered by companies like Fashionphile, is increasingly embracing physical retail. Fashionphile, founded in 1999, initially...
3 min read
Designing Fashion In The AI Era
Enhancing Creativity and Streamlining Workflows Artificial intelligence is rapidly transforming the fashion industry, particularly in design. While AI's impact on...
The rise of hotel-branded merchandise has transcended mere souvenir status, evolving into a coveted symbol of belonging and a subtle...
From the halftime show to the commercials, the Super Bowl is a cultural event that transcends the sport itself. This...
In the wake of devastating wildfires across Los Angeles, fashion and beauty brands are stepping up to provide relief to...
3 min read
What Comes After TikTok’s Wild Weekend
The Weekend of Whiplash This weekend, creators and influencers experienced a whirlwind of emotions as the long-anticipated TikTok ban in...
Luxury on a Budget: Walmart Enters Resale Market Walmart, the retail giant known for its everyday low prices, is making...
As the potential ban of TikTok in the US looms, social media platforms are scrambling to capture the massive user...
Target Corp. delivered a strong performance during the holiday season, exceeding expectations with stronger-than-anticipated revenue growth in November and December....
3 min read
Luxury Marketing is Taking on Gaming
Manolo Blahnik, the iconic footwear brand, is making a bold move into the metaverse with a new partnership with Drest,...
TikTok's recent temporary ban in the US sent shockwaves through the social media landscape, creating an unexpected opening for competitors...
How the Fashion and Beauty Industries are Responding to the Los Angeles Fires As devastating wildfires ravage Los Angeles, the...
6 min read
The Decline and Fall of the Viral Microtrend
From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way...
The fashion industry grappled last year with the pervasive influence of the algorithm, the data-driven engine powering online recommendations. While...
While a post-pandemic world promised a return to normalcy, stress levels have instead surged. This has fueled a burgeoning wellness...
2 min read
How to Keep the Gen-Z Fragrance Boom Going
Gen-Z has revolutionized the beauty industry, from acne stickers to faux freckles. Fragrance, however, has felt their impact most acutely....
4 min read
Tick-Tock: The Return of the Non-Smart Watch
First he ditched the grey hoodie. Then he grew out his curls. Now Mark Zuckerberg is shifting the styling focus...
Over the past five years, the luxury industry experienced a period of exceptional value creation. Between 2019 and 2023, unprecedented...
Sound the alarm for Y2K fans everywhere: Juicy Couture and Madhappy have teamed up for a limited-edition apparel collection capturing...
Repeating outfits: in. People pleasing: out. Paying with cash: in. Photo dumps: out. A quick trawl through social media and...
Consumers are balancing the line between fast fashion and quiet luxury. A recent survey by Radial found that shoppers are...
TikTok Shop, the video app's e-commerce platform, has rapidly emerged as a viable alternative to Amazon for retailers. The platform's...
Heading into holidays some expect to disappoint, Wall Street investors like Goldman Sachs are using new ways to monitor shoppers'...
Black Friday and the initial days of the Cyber Five shopping period proved to be a significant driver of holiday...
Green Friday, a sustainable alternative to Black Friday, is gaining momentum as consumers become increasingly aware of the environmental and...
Amazon's recent launch of Amazon Haul, a storefront exclusively dedicated to ultra-low-priced products, is a strategic move that taps into...
Nearly five months after the height of “Brat” summer, Charli XCX’s selling power has hardly waned. Charli XCX's enduring popularity,...
While Gen Z and Millennials are gearing up to splurge on holiday shopping, Baby Boomers are taking a more conservative...
1 min read
How Brands Can Beat the E-Commerce Slowdown
While e-commerce has seen significant growth in recent years, consumer attitudes towards the channel are evolving. Instead of the projected...