Your Guide to WNBA Brand Collabs

The WNBA is experiencing a moment of perfect alignment. Rising stars like Caitlin Clark and Angel Reese are joining forces with established veterans like A'ja Wilson, Breanna Stewart, and Diana Taurasi, propelling the league to unprecedented levels of attention. However, translating this hype into a lasting movement requires a strategic approach. Minnesota coach Cheryl Reeve emphasizes innovation, while veteran Diana Taurasi highlights the importance of maximizing the potential of rookies with massive social media followings. Corporate America is also taking notice, with endorsement deals and league expansion signaling a potential turning point.

This surge in popularity is attracting fashion and beauty brands to the WNBA. Here are some recent collaborations:

• Skims: Kim Kardashian's shapewear brand launched a campaign featuring WNBA stars like Candace Parker, Kelsey Plum, Skylar Diggins-Smith, and DiJonai Carrington. This marks Skims' first women's basketball campaign, reflecting the rising star power of the WNBA.
• Dick's Sporting Goods: The retailer launched a first-ever collaboration with the WNBA, offering a girls' apparel collection featuring team colors and logos. This partnership aims to increase visibility for the league and its players.
• Nike: A'ja Wilson, a dominant force in the WNBA, is getting her own signature shoe, the "A'One," in 2025. This follows the recent launches of signature shoes for Breanna Stewart (Puma) and Sabrina Ionescu (Nike).
• Nike: Caitlin Clark, a stand-out from the NCAA, reportedly signed a $28 million deal with Nike for a partnership that will include a signature sneaker.
• Puma: Breanna Stewart's successful "Stewie" line continues to grow with the release of the Stewie 3, which she'll wear during the 2024 season.
• Good American: This denim brand known for its inclusive sizing tapped Angel Reese, the WNBA rookie drafted by the Chicago Sky, as the face of their denim line catered to tall women.
• Reebok: WNBA rookie Angel Reese is making a power move off the court by securing a signature sneaker line with Reebok.
• Beauty Brands: Several beauty brands are partnering with the WNBA. L'Oreal's Nyx partnered with the New York Liberty, while Glossier collaborated with Chicago Sky player Izzy Harrison. These partnerships leverage the influence of WNBA players to reach new audiences.

Read More: NBA Superstars Fuel Global Engagement, Female Athletes Emerge as Fashion Powerhouses, WNBA Star Angel Reese Fronts Good American’s Denim Campaign Dedicated to Tall Women

Reference: AP

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