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Teen fashion retailer Hollister is bringing music and mental health awareness directly to Gen Z at their high schools. Their "Feel Good Fest" features surprise concerts and social media activations, aiming to connect with young customers through music they love while addressing the importance of mental well-being.
The concerts, partnered with High School Nation, feature artists chosen for their connection to the brand's values. To add a layer of excitement, locations and details are kept secret until just before the event, creating a "flash mob" surprise for students. Social media will be used to reveal performances afterwards and showcase artist-inspired styles.
This initiative builds on Hollister's commitment to mental health advocacy, partnering with organizations like The Trevor Project. It's a creative approach to connect with Gen Z on their turf, offering a fun and unexpected experience while promoting positive messages.
Source: Fashion Network
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